A concept store for a wooden toy brand where safety information is easy to find.

A soft cream background, terracotta buttons and rounded type give the store a gentle feel. The collage hero shows three product scenes, each leading to a different room. Parents shop by age and room, so those are the navigation labels.

Each product page lists age range, materials and the test standard directly under the price. The answer to "is this safe for my one-year-old" is never more than one glance away.

Gift buyers are often in a hurry and unsure what age group the child falls in. Gift bundles group products by occasion: newborn, first birthday, big sibling. They are built with Shopify Bundles so each item is still tracked in inventory, and the bundle shows a clear saving against buying separately.

Gift wrap and a handwritten card are added at checkout as a line item, which also keeps them out of the product catalogue.

Toys for young children have to meet Australian product safety rules. We built the safety page, the product-level age labels and a recall contact process into the store, and flagged anything a merchant must check with a testing lab. Prices include GST, with Australia Post for small items and StarTrack for larger gift boxes. Afterpay and Zip suit gift purchases and are offered at checkout.

For wider guidance see kids and baby stores and the returns post.