Shopify migration that keeps your rankings

Every platform stores data differently, so we start with an audit of what you have. Products are the simplest part. Variants, bundles, custom fields and plugin-specific data are where the care is needed. We map each field to a Shopify product field, metafield or metaobject, and we test the import on a development store before touching your live site.

Customers move with their addresses and, where it was given properly, their marketing consent. Passwords cannot be copied between platforms, so customers set a new one on first login. We script a welcome-back email for that moment and use Shopify's customer account setup so it is a single click.

Order history moves so your team can still look up past purchases and so customer lifetime value stays accurate. Historical orders import as records; they do not trigger new emails or stock changes. For platform-specific detail see our pages for WooCommerce, Neto and Maropost, BigCommerce, Magento, Wix and Squarespace.

1. Step 1

   Step 1: Crawl and audit

   We crawl your current site, export your top landing pages from Search Console and Google Analytics, and list every URL that earns traffic or links.

2. Step 2

   Step 2: Build on a development store

   The new store is designed and built while your old one keeps trading. Nothing about your live site changes yet.

3. Step 3

   Step 3: Trial import and checks

   We run a trial import, compare product counts, prices and variants against the source, and fix gaps. You review a sample of products and customers.

4. Step 4

   Step 4: Redirect map

   Every old URL gets a 301 redirect to its closest new equivalent, loaded through Shopify's URL redirects. Pages with no equivalent go to the most relevant collection, not the home page.

5. Step 5

   Step 5: Cutover

   We schedule launch for a quiet trading period, run a final delta import of new orders and customers, switch DNS, and test checkout with live payment methods.

6. Step 6

   Step 6: Monitor

   We watch Search Console for crawl errors and 404s, fix stragglers, and check rankings for your top terms. See the Shopify migration checklist for the full list.

Rankings fall after a migration when URLs change without redirects, when titles and headings are rewritten carelessly, or when the new site is slower or harder to crawl. We prevent each. Shopify fixes some URL patterns, so product pages sit under /products/ and collections under /collections/. We map every old address to its new one and keep titles, headings and internal links as close as the new structure allows.

Shopify generates your sitemap and canonical tags automatically, which removes a lot of technical work, but it also means a few things you cannot change, such as the URL prefixes. That is a genuine trade-off, and we cover it in Shopify SEO.

Not always. If your WooCommerce store is fast, stable and cheap to run, and your team knows it well, moving costs money you may not earn back. If you rely on deep custom logic, such as complex subscription rules or a bespoke product configurator, check that Shopify can match it before committing. Our comparisons help: Shopify vs WooCommerce, Shopify vs BigCommerce, Shopify vs Neto and Maropost and Shopify vs Wix and Squarespace.

Shopify tends to win on checkout conversion, app ecosystem, reliability on sale days and not having to manage hosting or security patches. It loses on some deep customisation and on percentage-based transaction fees if you use a third-party payment gateway instead of Shopify Payments. We lay both sides out before you commit.