Shopify vs Neto (Maropost Commerce Cloud)

Neto started as an Australian platform for retailers who needed inventory, multiple price levels for wholesale customers and marketplace listings out of one system. It is now sold as Maropost Commerce Cloud, and many stores and developers still call it Neto.

Shopify began as a storefront and checkout tool and grew outward into POS, B2B, markets and a very large app ecosystem. So the two platforms approach the same job from opposite ends. Neto starts from operations and adds the storefront. Shopify starts from the storefront and adds operations through apps and integrations.

That difference decides most of the comparison, and it is why this is not a one-sided decision. Some Neto stores are right where they should be.

Shopify publishes its Australian prices in AUD. As of late 2026, Basic is $56 a month or $42 billed yearly, Grow is $149 or $114, Advanced is $575 or $431, and Plus is from $3,700. The details are in Shopify pricing in Australia.

Maropost does not publish a simple price list for Commerce Cloud on the page we could check. Its plans page says pricing is designed around your business and asks you to speak to the team, and it notes that customers in Australia and Asia Pacific are billed in AUD. We found third-party sites quoting specific Neto tiers, but they disagree with each other and we could not confirm any of them with Maropost, so we are not printing a number.

The practical advice is to ask Maropost for a written quote for your order volume, number of channels and users, then compare the total with Shopify's plan plus the apps you would need. Include any add-ons that are priced separately on each side.

• Inventory and order management. Neto was built with stock, purchase orders and multiple warehouses at its core. On Shopify you can reach similar results with apps and ERPs such as Cin7, but it is an assembly job.
• Wholesale pricing. Customer groups and price levels are part of its design. Shopify handles wholesale with B2B features on Plus and with apps on lower plans. See Shopify B2B and wholesale.
• Marketplace and channel feeds. Neto has long supported selling to marketplaces from one catalogue. Shopify also has marketplace integrations, usually via apps or Shopify's own channels.
• Australian ecosystem. Neto has a history of local integrations with carriers, accounting and other services, and local support.

• Checkout and conversion. Shopify's checkout, Shop Pay and wallet support are widely used by shoppers. Afterpay is activated from Shopify's payment settings, and Shop Pay Installments launched for Australian merchants in August 2026. See Afterpay, Zip and Shop Pay Installments.
• Design and editing. Shopify's theme editor lets your team change pages without developer help. Themes are plentiful, and a custom theme is a normal project. See custom Shopify themes.
• App ecosystem. Email, reviews, subscriptions, bundles and loyalty all have mature options, including Klaviyo.
• Developers and agencies. More people in Australia build on Shopify, so you are less exposed if a developer leaves.
• Growth path. Markets for selling into New Zealand and beyond, POS for stores, and Plus when you need it. See selling to New Zealand.

• Your operations depend on its inventory, purchasing and multi-warehouse features, and you would need to rebuild them with apps.
• You run a large wholesale operation with many customer price levels, and the setup works.
• Your sales channels are centrally fed from Neto and nothing in your business is hurting.
• The cost is acceptable and you have support you trust.
• Your site is traded profitably and your SEO is healthy. A migration carries risk, and the benefit has to outweigh it.

We would rather tell you to stay than take a migration fee for a store that does not need one. If the only reason to move is a feeling that Shopify is more popular, that is not a good enough reason.

• The storefront limits you. Design changes, speed or checkout flow are harder than they should be.
• You cannot find or afford developers who know the platform.
• You want apps that only exist on Shopify, such as a particular subscription, loyalty or search tool.
• You are selling more direct to consumers than to wholesale and want a stronger consumer experience.
• You plan to expand to new markets and want Markets, Shop Pay and a familiar checkout.

The common approach is to move the storefront to Shopify and keep inventory in an ERP or inventory tool that connects to it. We build those connections under apps and integrations. Our Neto to Shopify page lists what moves across and how URLs are redirected.

1. Step 1

   Step 1

   List the jobs Neto does for you today, from stock sync to marketplace feeds to price groups. Mark which ones nobody would miss.

2. Step 2

   Step 2

   For each remaining job, name the Shopify feature, app or integration that would do it, and its monthly cost.

3. Step 3

   Step 3

   Get a written Maropost quote and add up the total on both sides.

4. Step 4

   Step 4

   Check your search traffic. Export your top landing pages so a redirect plan can protect them. Our migration checklist shows the steps.

5. Step 5

   Step 5

   If the numbers and the risk both favour a move, plan it for a quiet trading period, not the weeks before a sale.

To talk it through, get in touch. We will give you a view on both options, including the one that does not involve us.

A decision this size should rest on written answers, not a sales call. Here is what we would ask.

For Maropost

• What is the total monthly price, in AUD, for my order volume, users and sales channels, and what is included?
• Which charges are separate: extra channels, add-ons, support tiers?
• What is the notice period and are there any contract terms?
• How do I export my products, customers, orders and URLs if I leave?

For any Shopify agency, including us

• Which Neto features will be replaced by Shopify features, which by apps, and which by an outside system?
• What is the monthly cost of those apps and systems?
• How will you carry across redirects, metadata and wholesale customers?
• What is the plan if stock numbers disagree on launch day?

Ask each side for references from stores of a similar size and catalogue, and speak to them about the first month after launch, not the build. That is where stock mismatches, missing redirects and order-routing surprises tend to show up.

A good answer to the last question is a specific plan, with a cut-off time for orders and a stock count taken at the switch. A poor answer is a reassurance.

Many Neto businesses end up with a hybrid: Shopify for the storefront and checkout, and an inventory or ERP system for stock, purchasing and wholesale logic. That can work well, but it is more moving parts than Neto, and it needs someone who owns the connections. Our Shopify Plus and integrations work is built around that kind of setup.