Shopify for Australian jewellery brands

Engraving errors are expensive. We capture the exact text, font and position as order properties, show a preview before checkout and make the details visible in the order for your maker. Where possible, we add a confirmation step for long or unusual text.

Our concept store Seam Jewellery shows a dark, editorial layout with an engraving option. It is a concept we designed, not a client.

• Offer tracked shipping as the default, with signature-on-delivery for higher-value orders.
• Set insurance thresholds with your carrier and your own cover.
• State dispatch times honestly for engraved items.
• Show last-order dates before Valentine's Day, Mother's Day and Christmas, using Australia Post's published dates.

Read our shipping guide.

Instalments suit higher-value pieces, so Afterpay and Zip appear on product and cart pages. See Afterpay and Zip on Shopify. We also prepare gift flows and EOFY, Black Friday and Boxing Day offers that fit your margins.

Jewellery brands usually fit Custom for the design and engraving logic. See pricing or contact us.

Jewellery is a considered, often emotional purchase, and shoppers cannot hold the piece. The page has to be exact.

• Metal and purity as they are, such as sterling silver, 9ct or 18ct gold, or gold plated, and never described as more than it is.
• Stone type, size and cut, with certificates only when they exist.
• Dimensions in millimetres, with a photo on a hand, neck or ear for scale.
• A ring size guide using Australian sizing, with measuring instructions or a printable ring sizer.
• Care instructions, and a note on how the finish wears.
• Made-to-order lead time, engraving rules and the returns position for personalised pieces.

Material descriptions are advertising claims, and misleading ones fall under Australian Consumer Law. If a piece is plated, say so. Photograph each variant, since a gold and a silver version look different on the page. Metafields keep material and care fields consistent across the range.

Gifting drives jewellery, and the store has to make buying a present simple.

• Engraving fields through line item properties or a product options app, with a clear character limit and preview.
• Klaviyo for gifting flows, anniversary reminders collected with consent and post-purchase care emails.
• Judge.me, Okendo or Stamped for reviews with photos of the piece being worn.
• Shopify Flow to flag high-value orders for a manual fraud check before dispatch.
• Gift wrapping as a product or option, with a gift message at checkout.

Peaks are Valentine's Day, Mother's Day, Father's Day and Christmas, with engagement and wedding enquiries all year. Set order cut-offs for engraved pieces earlier than for stock items, and say so on the page. Shopify's fraud analysis helps assess risky orders, which matters for high-value parcels. See Afterpay and Zip on Shopify for payment options on larger purchases.